Last year, Samsung introduced ads in its very own system apps. What did that mean? For those who picked up a Galaxy S21 Ultra that costs more than $1,000, you could expect to see ads in apps like Samsung Pay, Samsung Music, or even Samsung's very own weather app. Of course, this is not only a thorn in the side of many users, but it is also a turn-off for many from using Samsung's stock apps.
Samsung must have finally realized what a huge mistake they have done, as the manufacturer recently announced that it will remove ads from its own mobile operating system skin, OneUI. According to SamMobile, Samsung's "President and Head of Mobile Communications Business" shared this information via an online conference. This decision, among other things, is a reaction to internal criticism.
The Galaxy ecosystem should be strengthened
SamMobile further mentioned that Samsung wants to strengthen its own Galaxy ecosystem. Since ads in the apps have received much brickbats, the manufacturer is now looking for "new opportunities to grow in the area of content and advertising services." Hence, it remains to be seen whether Samsung will no longer integrate such ads elsewhere in the operating system or not just to draw attention to its own services.
It's also quite possible that Samsung's decision is a reaction to the declining sales of Galaxy devices. Personally, I wonder if this approach is the right one. It's possible that it's not the ads that are driving smartphone seekers away from Samsung, but flagships without a microSD memory card slot or other shortcomings that we came across in our reviews of Samsung's new flagships could be more concrete reasons. After all, Xiaomi's MIUI has plenty of ads, and yet they have taken top spot in terms of worldwide smartphone sales recently, haven't they?
This begs the question: Were you aware that Samsung displayed ads in its own apps? While I myself have used smartphones from the manufacturer for quite a while this year, I've never come across any such ads. As an ecosystem outsider, I don't use Samsung Pay or even Samsung Music in the first place.
Feel free to vote in the poll and discuss the manufacturer's decision below this article in the comments!
Source: Sammobile
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